Applied finance: knowledge for everyone
From the business world to academia: a different perspective
Keywords:
Business Finance, Financial Analysis, Financial Planning, Financial Decision-Making, Financial ManagementSynopsis
Applied finance: knowledge for everyone offers a clear and practical approach to the study of corporate finance, aimed at students, professionals, entrepreneurs, and anyone interested in understanding how resources are interpreted and managed within an organization. Through a narrative that combines the author’s personal experiences, real-world case studies, and conceptual explanations, the book seeks to bridge the gap between business and academia and transform complex financial concepts into useful tools for decision-making.
The book guides the reader from the fundamentals of accounting and financial statements to financial diagnosis, the analysis of indicators, and the interpretation of economic information. It then introduces financial planning tools and models focused on sustainability, growth, and the creation of business value. With a didactic and applied approach, this work invites readers to understand finance as a key tool for interpreting the business landscape and strengthening the strategic management of resources.
Chapters
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Chapter 1. My first steps: conceptualization and foundations. understanding Finance
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Chapter 2. Understanding accounting and finance
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Chapter 3. Accounting in the context of financial management: Breaking paradigms
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Chapter 4. Investment: The cornerstone of wealth creation
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Chapter 5. Financing: A driver of leverage, sustainability, and growth
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Chapter 6. Costs: Analysis and interpretation for decision making
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Chapter 7. Concepts, techniques, and applications for effective financial analysis
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Chapter 8. The importance of identifying “Problem–Cause–Effect” relationships in financial statements
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Chapter 9. Why traditional financial indicators fail to deliver the expected results for decision-making
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Chapter 10. Systematized financial mathematics: A fundamental tool for analyzing and interpreting results
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Chapter 11. A management report should include solutions to aid in decision-making
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Chapter 12. Short-term financial planning or master budget and the break-even point with EVA = zero
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Chapter 13. How to develop integrated financial projections that add value to businesses
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Chapter 14. Integrated financial models and the application of modern technology
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Chapter 15. Human capital: An intangible asset in creating value for a company
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Chapter 16. A shift in stakeholder attitudes
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References
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